Last updated: November 13, 2023
To help you better understand this Privacy Policy, we've included straightforward summaries after each section. These summaries are provided for informational purposes only to help explain the legal language in simpler terms. The summaries are not legally binding. Only the full legal text of each section is binding. You should read and understand the complete Privacy Policy.
Kefinity ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains who we are, how we collect, use, and share Personal Information about you, and how you can exercise your privacy rights. This Privacy Policy describes our privacy practices regarding the personal information we collect from individuals in the usual course of business, including when you:
"You" may, depending on the context, be a Visitor or a User of our Services.
For purposes of this Privacy Policy, "Personal Information" means any information relating to an identified or identifiable individual (e.g., name, address, email address, or phone number). Personal Information does not include publicly available information or aggregated information that does not include personal identifiers.
What this means: This privacy policy explains how Kefinity collects, uses, and protects your personal information. It covers both website visitors and people who purchase our pet products. We're committed to being transparent about what data we collect and how we use it.
Kefinity is a professional pet supplies company headquartered in Nanjing, China. We were founded in 2015 by a group of animal-loving professionals who deeply understand the importance of pets to families. We are committed to providing the highest quality products and services for every pet.
Over the years, we have continuously developed innovative products, strictly controlled quality, established a comprehensive after-sales service system, and won the trust and support of pet owners. Our mission is to ensure every pet enjoys a happy, healthy life, and every pet owner experiences the warmth and happiness of companionship.
We serve customers across China and internationally, with a focus on providing the best possible products and customer experience. Whether you're located in China, the European Union, or anywhere else in the world, we are committed to protecting your privacy in accordance with applicable laws and this Privacy Policy.
What this means: We're Kefinity, a pet supplies company based in Nanjing, China that provides high-quality products for pets and their owners. We ship to customers domestically and internationally and follow privacy laws wherever you live.
The information we collect depends on the ways you interact with Kefinity and the choices you make (including your privacy settings), the products and features you use, your location, and applicable law.
Our Core Privacy Promise: We prioritize the protection of your personal information and only collect data necessary to provide our products and services.
Visitors: When a Visitor to our website contacts us and/or registers for information, content, or an event sponsored by Kefinity, we will collect certain personal information so that we may fulfill the Visitor's request or keep in touch with them in connection with our sales and marketing activities (always in accordance with a Visitor's marketing preferences). The Personal Information we collect may include:
Users: If you are a User of our Services, you may provide certain Personal Information to us through our website and Services – for example, when you register for a Kefinity account to access and use the Services, or when you consult with customer support, send us an email, or communicate with us in any way. The Personal Information we collect may include:
We also automatically collect certain information when you visit our website, use our Services, or interact with our content. This information helps us understand how our website and Services are being used and improve your experience. The types of automatically collected information may include:
What this means: When you visit our website or use our services, we collect information about how you interact with us. This includes details about your device, how you browse our site, your location (from your IP address), and information collected through cookies.
We use the information we collect for various purposes, including to:
What this means: We use your information to provide our services, process your orders, communicate with you, personalize your experience, and protect our business and customers. We only send marketing communications if you've given us permission to do so.
We may share your information with third parties for various purposes, as described below:
We work with third-party service providers who help us operate our business, provide our website and Services, and deliver products and services to you. These service providers may include payment processors, shipping carriers, email service providers, customer support platforms, and marketing and advertising partners. We only share the information necessary for these service providers to perform their functions, and they are required to protect your information and use it only for the purposes we specify.
We may disclose your information if we believe it is necessary to comply with applicable laws, regulations, legal processes, or government requests, or to protect the rights, property, or safety of Kefinity, our users, or others. This may include exchanging information with law enforcement agencies, regulatory authorities, and courts as required by law.
If Kefinity is involved in a merger, acquisition, reorganization, sale of assets, or bankruptcy, we may transfer your information as part of that transaction. We will take reasonable steps to ensure that your information is treated securely and in accordance with this Privacy Policy.
We may share your information with third parties for other purposes with your explicit consent.
What this means: We share your information with trusted service providers who help us run our business. We may also share information when required by law or as part of a business transfer. In all other cases, we'll only share your information if you give us permission.
Depending on where you live, you may have certain privacy rights. We aim to make it easy for you to exercise these rights. The specific rights available to you depend on the laws of your jurisdiction, but may include:
You have the right to access the personal information we hold about you and receive a copy of that information in a structured, commonly used, and machine-readable format.
You have the right to request correction of inaccurate or incomplete personal information we hold about you. You may also have the right to request deletion of your personal information in certain circumstances, such as when the information is no longer necessary for the purposes for which it was collected.
You have the right to request restriction of processing of your personal information in certain circumstances, such as when you contest the accuracy of the information. You may also have the right to object to processing of your personal information for marketing purposes.
If we are processing your personal information based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.
To exercise any of these rights, please contact us using the information provided at the end of this Privacy Policy. We will respond to your request within the timeframes required by applicable law.
What this means: You have certain rights regarding your personal information, including the right to access, correct, delete, restrict, or object to its processing. If we're using your information based on your consent, you can withdraw that consent at any time.
We take the security of your personal information seriously and implement reasonable technical, administrative, and physical measures to protect your information from unauthorized access, use, disclosure, alteration, and destruction. These measures include:
While we take these measures to protect your information, please be aware that no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee the absolute security of your information, but we are committed to continually improving our security measures to protect your personal information.
What this means: We use industry-standard security measures to protect your personal information, including encryption and access controls. While we work hard to keep your information secure, no method of transmission over the internet is completely secure.
We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content and advertising. Cookies are small text files that are placed on your device when you visit a website.
You can manage your cookie preferences through your browser settings. Most web browsers automatically accept cookies, but you usually can modify your browser setting to decline cookies if you prefer. Please note that disabling certain cookies may affect the functionality of our website.
What this means: We use cookies to make our website work better for you, understand how you use our site, and personalize your experience. You can control cookies through your browser settings, but some features of our site might not work as well if you disable certain cookies.
Our website may contain links to third-party websites or services that are not owned or controlled by Kefinity. These links are provided for your convenience only. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services you visit.
What this means: Our website may have links to other sites. We don't control these sites and aren't responsible for their privacy practices. We recommend you check their privacy policies before sharing any information.
Our website and Services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.
What this means: Our website and services are for people 16 and older. We don't knowingly collect information from children under 16, and if we find out we have, we'll remove it.
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make significant changes to this Privacy Policy, we will notify you by posting a notice on our website or by sending you an email. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
The date at the top of this Privacy Policy indicates when it was last updated.
What this means: We may update this privacy policy from time to time. When we make important changes, we'll let you know through our website or by email.
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Kefinity
No. 39, Dazhou Road, Tiexinqiao Street,
Yuhuatai District, Nanjing City,
Jiangsu, China
Email: hongye@kidsfirsttoys.com
Phone: 025-89638164
We will respond to your inquiry as soon as possible, typically within 30 days.
What this means: If you have any questions about this privacy policy or how we handle your information, please get in touch with us using the contact details above.